SPRINTER LABS

MERCEDES-BENZ

Sprinter Labs is a collaboration between Mercedes-Benz and the worlds best brands to show what’s possible with a Sprinter van.

First up? ESPN. We worked with Jen Lada, Emmy award winning ESPN reporter to build the van of her dreams for the college football season - a mobile podcast studio for post-game interviews and a loaded tailgate setup in the back for pre-game fun. We documented the whole process and shared it on our social feed in a 4 episode series called Sprinter Labs.

The Episodes

Check out the full length episodes below. The infectiously charismatic Faruq Taheed hosted the series, bringing Jen’s vision to the upfit team at Matthews Specialty vehicles who made the vision a reality. All the episodes were hosted on a special Sprinter Labs site as well as on Mercedes social channels.

EP. 01: THE ASSIGNMENT

EP. 02: THE BUILD

EP. 03: THE BUILD CONTINUES

EP. 04: THE REVEAL

Content on Content

Our goal was to create tons of great content for the brand’s social channels. At the end of the day we had enough to fill a Sprinter Van and then some.