HEST

The HEST Sleep System, a camping mattress, was already being used by outdoor adventurers who wanted a better night’s rest. But every mattress needs a pillow, so HEST decided to launch one with a Kickstarter. We were tasked with creating some content to drive awareness for the brand and get support and funding for the new pillow.

HEST’S Kickstarter campaign reached its goal in under 6 hours. Even Alex Honnold was spotted sporting a HEST t-shirt shortly after. And with a better nights rest, his next El Cap free climb should clock in at just under an hour.