FLORIDA’S NATURAL
Florida’s Natural is a citrus co-op and the only national OJ brand that’s owned by the farmers who grow the fruit. Each farmer takes care of the next because when one succeeds they all do. Their care and passion for what they grow and how they make it can be tasted in every glass.
To extend the campaign we shot a series of short videos talking about the co-op way of doing things.
Internet, meet Spokesfarmer. Spokesfarmer, meet literally everyone.
Juice made by farmers. A campaign made with them.
Florida’s Natural does things a little differently, so we followed suit. Unlike other big juice companies Florida’s Natural is a co-op, That means when one farmer does well, they all do - Pretty cool! Needless to say the co-op really is one big family (sometimes literally.) And when you have farmers that care so much about what they make, you gotta have them help you make the campaign too.
GCD: Max Godsil
CD: Gabi Hastings
Director: JJ Adler, Ruckus Films